J Edgar Billings

I have noticed that the majority of successful teachers have their names, not the names of their teachings, as the title of their website or page. This is true for Drs. Dawkins, Dennett, Harris, and Hitchens.

It is also true for Bishop TD Jakes, Joel Osteen, and other Christian teachers. It also goes for Dr. Wayne Dyer, Eckhart Tolle, Deepak Chopra, and other self-help gurus. Of course the political teachers, like Rush Limbaugh and Rachel Maddow, also use their own names. Most often their sites also show a smiling picture of themselves.

Since teachers most often focus attention initially on themselves, through their names and faces, I must ask: why? I suspect that it's more effective because personal, than naming their doctrine or church would be. Also it allows them latitude in changing or diversifying teachings without losing name brand recognition. It's all about brand recognition.

From now on, Scientism will be under the brand J Edgar Billings.